Morgan Spurlock puts himself in situations that are difficult and somewhat dangerous like filming in a war zone which is very difficult at the same time dangerous, he experiments the detrimental effects of eating junk food, he went to prison which was a difficult task. The approach he uses is by advertising his films on twitter, Facebook and eBay to give people the opportunity to buy the naming rights to his films, his other idea of making a movie is by making film for a company and the whole project will be funded by the company, everything that happens in the movie from beginning to ended is branded…everything that appears in the film will be in form of advertisement. for example; selling the greatest shoe, the greatest car all stuff of branded items.
His films are effective because he makes it to look like the goals of his films is transparency, which is basically being free from deceit, readily understood and characterized by visibility. I personally feel that his approach in making films is not the usual approach but it might be one of the best because he shows the true image of what he is trying to pass across.
http://www.youtube.com/watch?v=6c0VtOdibcI